Search engine optimization is a wide range of initiatives that allow pushing the website to the top of Google SERP. If your website appears on the first pages, customers and visitors will come on their own. Your brand awareness and the competitive edge will surge, and the sales will grow. This can be achieved by using one of the efficient tools called SEO optimization.
When people look for a good, a service, or some information in the search engine, they type a specific search inquiry. This can be a single word, a short phrase, or a long phrase. Then the search engine shows the most relevant results. If, for some reason, your website does not appear on the first or second page, then the user will most likely not scroll the SERP anymore. This is how you lose your visitors and potential customers.
Hence, for doing a successful online business it is crucial to have an attractive and user-friendly web resource, constantly fill it with updated information, and make it as useful for the users as possible. Besides, you should attract traffic to your website. Finally, for acquiring visitors from the search engine it is necessary to optimize the content on your website’s pages. We are ready to assist you in doing so. Develogic Lab company offers to carry out the SEO optimization of your website, and engage in its promotion that will into your hands for a long time even if you will stop developing your web resource for some time.
The website optimization process embraces a number of main stages:
Comprehensive web resource audit
At this stage, our employees get acquainted with your website and study its content, target audience, and objectives. A comprehensive audit allows an in-depth research of the web resource so that later on it could be improved in all possible respects. Such an audit helps identify the reasons why the traffic from the search engines is low, and what should be done to bring the website to the top of the SERP. This will allow saving on the promotion and advertising, and will make the promotion prompt and efficient.
Competitor analysis
A competitor analysis helps understand who the leader in your industry is, and what distinguishes them from other similar companies. Besides, it will become clear what position in the industry is currently occupied by your website. The study of your competitors’ weak and strong points allows figuring out what should be optimized on your website, and what new content and offers should be added to attract the target audience and spark interest in potential buyers and visitors. Finally, the analysis of market trends will help promote your website.
Work with the semantic core
This stage of the website optimization always includes the work with key words and phrases. The inquiries get selected that will push your website to the top of the SERP. Normally, the website gets optimized through placing low- and mid-frequency user inquiries on its pages. High-frequency inquiries are associated with high competition, so it is rather difficult to bring the website to the top using such inquiries.
An example of a high-frequency inquiry is “buy a car”. It is difficult to get to the top by means of it. However, you can use clarifying words. For instance, if you have a website for selling used foreign cars, the low- and mid-frequency inquiries will be “buy a used car with a mileage up to 200 000” or “buy a used foreign car in Saint Petersburg”.
In case a website is optimized by our experts, a semantic core gets elaborated, and the content is created using the key words from such a semantic core. When typing inquiries in the search engine, users will go to your web resource using such key words. The key words and phrases enable the website’s promotion to the top.
Thanks to a meticulously designed promotion strategy and a gradual website optimization, the search engines see that your web resource is in line with all the user inquiries and better covers the subject that they are interested in. This will boost the reputation of your website in the search engines’ eyes and will help it move to the top of the SERP.
We collect key words by means of specialized services and manually. Besides, we analyze the visitors’ inquiries and study their desires and pains. Another stage of the work with a website’s semantic core is the competitor analysis. All this taken as a whole allows filling the website’s pages with the content that the search engines and users believe to be the best.
We use the iteration model. This means that we optimize your web resource’s pages not only with regard to words and phrases. We also look at what pages are considered by the search engines to be the most relevant for the website and work with them.
Content optimization
This stage of work at the website promotion implies checking and analyzing the visual and textual content that is present on the website. It undergoes refinement, removal, or adjustment while taking into consideration the semantic core. When possible, the articles get filled with appropriate key words. It is important that the texts contain no overspam, non-unique fragments, water, clichés, or errors.
Specially for your web resource, articles of various formats that will be useful for your users get ordered or written by us. Here there will be textual feedback, marketing texts, product reviews, selections, tips – anything that will capture the visitors’ attention, and that they will like. Such a work is rather time-consuming and painstaking but it is sure to improve the web resource’s position in the search engines and to attract new traffic.
Work with meta tags
Meta tags serve predominantly for search engines so that they understood what exactly is written or shown on a specific page. This is why in the course of the website optimization it is so important to look through and create correct meta tags for each page or image. They should necessarily contain key words because meta tags affect primarily how the website is ranked in the search results.
Website technical optimization
The next stage is the web resource’s technical optimization. This is a comprehensive array of measures aimed at improving the website’s performance and loading speed. Experts check the technical component and, when possible, introduce changes to the website’s operation. For example, the images get optimized. Their quality gets checked, and their volume gets reduced so that the loading was quick but the image still looked attractive on any device.
Bad links, unnecessary ads, duplicated pages, and system errors get removed. Redirects are set up, and pages get interlinked so that users could find more interesting things on your website through their inquiry. Besides, code errors get corrected that obstruct the indexing. All this helps improve the interaction between the search engine and the website and constantly attracts new users.
One more thing. Today users are increasingly using their smartphones and tablets to browse in the Internet. This is why it is crucial that your web resource supported the mobile version. Otherwise the information will be displayed incorrectly on such gadgets, and you will miss a share of your potential customers and visitors.
External website optimization
External optimization is a series of actions that take place outside the website. For instance, the purchase of links from other web resources, when third-party websites publish content with a reference to your website or even an active link to it. The more credible web resources have links to your website, the higher you will be ranked by the search engine in the SERP based on a user’s inquiry.
Analytics and reporting
At this stage, the website’s position with regard to the semantic core inquiries get monitored, the user activity gets analyzed, experts study whether the pages are read till the end, the from where the traffic comes, and through which inquiries. Then a report gets drawn up that facilitates further website optimization and the activities aimed at its promotion.